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Home - News - The camera module is the "concrete carrier" of the product positioning

The camera module is the "concrete carrier" of the product positioning

July 21, 2025

Product positioning needs to be implemented through hardware configurations, and the parameter combination of the camera module is the specific embodiment of DJI Action 5 Pro's positioning as a "flagship action camera".
To match the "flagship" positioning, the module configuration accurately meets the needs of professional users: the large-size sensor and D-Log M format satisfy professional color grading requirements; AI wind noise reduction and subject tracking are suitable for outdoor creation scenarios; high frame rate recording and anti-shake technology cover extreme sports shooting. At the same time, these configurations are balanced with the 2598 yuan price, establishing the flagship threshold through core parameters such as the 1/1.3" sensor and 360° anti-shake, while avoiding excessive stacking that leads to high prices. It can be seen that the module configuration is a key bridge for the product positioning from "concept" to "implementation".